Search Engine Optimization (SEO)

Zero To SEO Hero: The Complete SEO Training Course (Advanced)

7 Modules 4 Chapters 44 Lessons Intermediate

About this course


Resource 1

Student's Activity Tracker Sheet

Resource 2

Course Outline

Resource 3

Join the excusive Facebook Group here.

Course Structure

Premium course
2 Chapters

How To Build A Portfolio Website In WordPress, Even Without Coding Knowledge

Learn how to build a portfolio website in WordPress, even without coding knowledge. Use this website to acquire new clients as well as test your newfound SEO skills.

Building The Foundation of Your Portfolio Website 4 Lessons

The Need For A Portfolio Website

Some of you might be against the idea of building a portfolio website because it seems like a waste of money and time  - after all, you already have your resume, right? In this video, I'll explain why.

Domain Name Registration

One of the most basic facets of SEO is knowing and understanding what domains are. In this video, you'll learn what are they, how do they work, and how can you own one.

Setting Up Your Webhost

In this video, I’m going to show you how to easily set up your web host and install WordPress on your domain name. 

Initial WordPress Website Setup

Follow along as we install and set up our website's themes and essential plugins. 

Writing Your Website Copy 6 Lessons

Introduction To Writing Your Website Copy

Learn about the 5 most important sections of your homepage, and the format or layout I use to easily get high-paying clients.

The Banner

In this lesson, you're going to learn how to write a compelling banner copy, that pulls in readers and potentially turns them into clients. 

How To Write A Compelling "Short About You" (SAY) Section

In this lesson, you're going to learn how to write a short "About You" section that shows who you are and presents you in the best light possible.

Why Choose You?

In this lesson, you're going to learn how to write a “why choose you” section that will...well...make clients choose you as their SEO Specialist.

How To Acquire And Showcase Solid Testimonials

Testimonials are one of the most important parts, or ingredients if you will, of your portfolio website's homepage. In this lesson, you're going to learn how to get solid testimonials and showcase them on your website.

Writing A "Services" Section That Sells

In this lesson, you'll learn how to write and create a services section that clearly communicates the services you are offering. 

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3 Lessons

Introduction to Search Engine Optimization (SEO)

Before we deep dive into the techniques and the strategies that we can use to rank websites, let’s first have a quick introduction to what SEO is. 

What is SEO? An Introduction.

Let's start at the very beginning and ask ourselves: what *exactly* is Search Engine Optimization or SEO?

All About Search Engines

In this lesson, we’ll learn what search engines are, how they work, and how you can make them work for your business.

SEO Basics: What Metrics Should You Look At?

In this lesson, you'll learn about the 8 basic SEO metrics, and how you can use them to interpret the results of your SEO campaign.

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11 Lessons

Technical SEO

Before you publish content or even build links to a website, you have to ensure that your website is built in a way that will not hinder any future SEO efforts. This is where technical SEO comes in.

Introduction to Technical SEO

In this lesson, we'll introduce and define the concept of technical SEO to you, as well as discuss its three basic pillars.

Website Hierarchy: How Make Your Site Easy To Use & Navigate

When you create and publish pages on your website, you have to think about organizing them into categories at some point. Sure, a 5-pager website needs little to no website structure, but when you have 10, 20 pages, you definitely have to think about organization.

XML Sitemaps

Learn what sitemaps are and how it's important to a website. You'll also learn how to submit a sitemap in Google Search Console.

How to Properly Resize & Compress Images

Learn what is image compression, how it works, and why it is important to a website's performance. Additionally, you'll learn how to compress images using WordPress plugins and resize images with photoshop.

All About Cache (Plus My Recommended Caching Plugin)

Learn what cache is and how it helps websites. We'll also set up a great caching plugin alternative to SG Optimizer.

The Google Mobile Friendly Speed Test

Learn about Google's Mobile-Friendly Speed Test and how it can help you create a "mobile-first" website.

How To Clean & Optimize Your Website's Database

Learn how to clean your website's database and keep it in tip-top shape in just a few simple steps.

How To Setup Cloudflare CDN

Learn how to set up Cloudflare, a Content Delivery Network that will help speed up and protect your website.

SSL and Website Security

Learn how to protect your website from malicious software and people with bad intentions.

Google Analytics Intro & Run-Through

Learn how to create a Google Analytics account and connect it to your portfolio website.

Google Search Console Set Up & Run-Through

Learn how to set up your Google Search Console (GSC) account, connect it to your portfolio website, and go over some of its essential parts.

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6 Lessons

Content Optimization & On Page SEO

Content plays a big part in SEO. While how big is up for debate, it's no secret that SEOs will go to great lengths to optimize content just to push up their websites' rankings a little higher. In this Module, we're going to learn on-page techniques and strategies that will set your website up for success.

Introduction to On-Page SEO

Learn about the concept of on-page SEO and understand its importance in creating relevant and useful content that ranks in the SERPs

The Different Types of Content You Can Publish

Learn about the different types of content you can use to dominate the SERPs

The Exact 9 Steps To Creating Content That Ranks

In this lesson, you'll learn the exact process of creating and publishing content that ranks well in search results.

On-Page Optimization Masterclass: The Anatomy of A Fully-Optimized Page

Learn how to optimize your content to its fullest potential. 

Advanced Keyword Research & Competition Analysis Using Ahrefs

Learn how to do advanced keyword research using Ahrefs.

6 Steps To A High-Converting Page

Learn about Conversion Rate Optimization (CRO) and optimize your content for maximum sales. 

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2 Chapters

Off-Page SEO

Most of the time,  the term “off-page SEO” has been made synonymous with link building, although there are many more sub-topics that fall under this. In this module, learn how to build the right links ethically and efficiently.

All About Links 8 Lessons

Introduction To Off-Page SEO

Learn what off-page SEO is, as well as what topics lie ahead of this chapter.

What Are Links & How Do They Work?

Learn what "links" are and how they work. 

The Different Kinds Of Links You Can Build

Learn about the different kinds of links you can build to create a robust and diversified SEO campaign.

Evaluating Link Opportunities

Not all links are created equal. Learn how to evaluate link opportunities so you don't waste resources on duds.

Building Citation or Directory Links

Building directory links is an integral part of SEO, especially for local businesses. Learn how to build high-quality directories in this lesson.

How To Create A Google My Business (GMB) Listing

Learn how to create your first Google My Business listing on Google.

How To Create A Social Bubble

Learn what social media "bubbles" are and learn why it is important in your campaign. Then learn how to build your own social bubble.

Building Infographic Links

Learn infographic link building, a relatively simple but effective way of building links.

Advanced Link Building: Guest Posting 3 Lessons

Introduction To Guest Posting

Learn what guest posting is and why it can be one of the most powerful link-building strategies in your arsenal.

How To Guest Post On Blogs

Learn how to run a guest posting campaign step-by-step, using our proven process. 

Bonus: Guest Posting Tips To Improve Your Success Rate

Learn these guest posting tips to supercharge your campaign.

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2 Lessons

Website Audit & Maintenance

SEO is a never-ending game. You have to keep yourself on your toes and stay vigilant, else your competition will outrank you before you notice it. In this Module, you'll learn how to perform a website audit as well as how to keep it in tip-top shape. 

Ahrefs: Rank Tracking

Learn how to track your keyword rankings using Ahrefs.

Ahrefs Audit: Understanding The Ahrefs Report

Learn how to run and interpret Ahrefs site audit reports.

Premium course
1 Lesson

Final Assessment

The final assessment is a 60-point quiz about the 6 modules we covered in this course. Score 36 points (60%) and earn your certificate and badge. Good luck!

Final Assessment

The final boss, the last hurdle, the ultimate challenge. Pass the final assessment and get your certificate and badge.